This week Josh Pfriem, our Brew Master is traveling up in the Seattle area for beer meetings. In between these meetings Josh is stoked to be reuniting with many of his favorite craft beer industry buddies. Some of these friends are publicans and others are fellow brewers, but one thing is for certain…all of them have dedicated their lives to craft beer in one way or another. So as you can imagine they have a few things in common…
Good Beer + Good People = Great Relationships
Now this statement my friends, is what Craft Beer is all about – relationships. Beer really is nothing to us at Pfriem Family Brewers if it wasn’t for the amazing friendships that transpire from a glass of great beer.
Beer can be magical in almost any circumstance whether it be an awkward first date, a blending of social circles or even just a gathering of old friends. Normally the “magic” that takes place between beer and people happens at your local beer bar, public house, tasting room or brew pub. We recently read an article about our neighbors Everybody’s Brewing across the river in White Salmon, WA.
They proudly state: “There aren’t any televisions in here. No one is just staring at the wall. Normally, two people end up sitting next to each other at the bar and five minutes later they’re having a conversation.”
Yes! Now that’s what we’re talking about! Beer is a relational beverage, not to be drunk alone or staring blindly at a television but it is meant to be shared in community with people. This is why Pfriem Family Brewers love and brew craft beer. It’s personal and relational and at the end of the day…it just tastes so good, right?
As the famous late publican Don Younger always said:
“It’s not about the beer — it’s about the beer!”